Interview Guide
Mom Test · Multi-sided markets
Customer Discovery · Entrepreneurship
'Talk to people about their life, not your idea.' — The Mom Test. Good questions ask about past behaviour, not future intent.
The problem you are trying to solve
Who you think your primary customer is
Stage of your venture
Just an idea — nothing built yet
Exploring — some conversations started
Have a prototype or MVP
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Describe the problem you are solving and who you think your customer is.