Interview Guide
Mom Test · Multi-sided markets
Customer Discovery · Entrepreneurship
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The Mom Test approach is to 'Talk to people about their life, not your idea.' Because good questions ask about past behaviour, not future intent.
The problem you are trying to solve
Who you think your primary customer is
Stage of your venture
Initial survey — before any interviews
First interview – on the PROBLEM (no solutions yet)
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Survey guide
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Describe the problem you are solving and who you think your customer is.