Pivot or Persist

This is not a validation tool. It does not tell you if your idea is good. It diagnoses whether you're considering a pivot because you found a better direction — or because you're avoiding the discomfort of staying.

Step 1 / 4 — Context

What are you building, and how far in are you?

Be specific. Vague input produces useless output.

Step 2 / 4 — The signal

What's making you consider a pivot?

Select everything that applies. Don't be flattering to yourself.

Users not converting

People try it but don't commit

Users not engaging

People sign up then go quiet

Spotted a bigger opportunity

Something adjacent looks more promising

Can't monetise

People use it but won't pay

Team misalignment

Co-founders or team pulling different ways

Losing interest

The problem feels less exciting now

Strong market signal elsewhere

Customers telling you they need something different

Competition is winning

A competitor has product-market fit you don't

Step 3 / 4 — Evidence

What have you actually tested in the last 60 days?

Not what you plan to test. What you've already done. Specific experiments, conversations, changes.

Step 4 / 4 — Honesty check

If pivoting were embarrassing — if everyone you know would judge you for giving up — would you still do it?

Answer honestly. This is the question that separates signal from avoidance.

What the signals suggest

The uncomfortable read

What are you building, and how far in are you?

What's making you consider a pivot?

What have you actually tested in the last 60 days?

If pivoting were embarrassing — if everyone you know would judge you for giving up — would you still do it?

What the signals suggest

What to do in the next 2 weeks